Tour Or Die is run by a small crew of musicians who’ve slept on floors, played to empty rooms, hustled last-minute gigs, and done it all for gas money and a case of warm beer. We’re not some corporate startup with a streetwear budget. We’re just people who know how hard it is to book shows when you’re starting out — and how good it feels when a set clicks, a crowd moves, and the night matters. This site was built because we wished it existed when we were trying to string together our first runs.

We believe in bands. Loud ones. Weird ones. Broke ones. The ones who still believe playing live means something. Tour Or Die is a tool — a map, a notebook, a directory, a war drum — to help you find your people, your venues, your path. We made this so you spend less time cold-emailing ghosts and more time making noise. The road will still be hard. That’s part of the deal. But if you’re gonna do it, do it loud.